No! NOT Ghostbusters! 😉 Although the song has been in my head since watching the October 28, 2010 episode of The Apprentice.
Do you ever watch The Apprentice? I enjoy watching television shows about business – especially when they can boil tasks and projects and processes down into single episodes. I become inspired, often see new ways of looking at challenges or find new solutions, when watching. On last week’s Apprentice, the two teams had to do a presentation to get investors for Musicals. They had to create a presentation to let the investors get a taste for the story and the show, and they had to create marketing materials.
Well wasn’t I surprised when the girl’s team forgot to include any contact information on their promotional materials!
It was surprising yet made me think, “See? It can happen to anyone!” So I thought a quick reminder might be in order – both to myself and anyone creating promotional materials – from email to postcards to posters.
The best promotion in the world won’t help your business if the target audience doesn’t know how to find you if they are interested!
I’ve even seen emails over the years from manufacturers who license art – they attach an image and say, “Does this belong to you?” They have art they want to license but don’t know who created it! Now that is the ultimate bummer – don’t let it happen to you!
Here are some of the places you should be sure to include your contact information:
Here’s to your creative success!
– Tara Reed
P.S. If you are feeling a little nostalgic for Ghostbusters – here’s the trailer from the 1984 hit movie!