I thought this was an interesting tid-bit of information the elevator operator handed out on our 42 sec ride to the top. (Just took a 2 day trip with my son–lots of fun!) I found it so interesting in fact, that on the way down I asked him for the number again and wrote it down. Apparently I’m a trivia fan.
Of course it got me to thinking, WHY did I find it interesting? I bet he told me how tall it was in feet as well but I can’t remember that. I think it was because he made a comparison of 2 very unrelated and unexpected things.
Comparing unexpected things is a great attention grabber — verbally, in writing or in visuals. Think about the old show “The Odd Couple” — those 2 were such an unlikely pair of friends, let alone roommates, that people watched to see what craziness would ensue.
I think we could use this in our marketing. What are you working on that you could make an unexpected comparison to when presenting the idea to a potential licensee? Or maybe you incorporate something like it in your art. I’m going to give it more thought… let me know if you come up with anything, OK?
Have a creative day!