There’s an old Zen Saying that goes like this:

Before enlightenment,

chop wood, carry water.

After enlightenment,

chop wood, carry water.

Basically – you have to keep taking the proper actions – however repetitive and mundane they may feel – over and over and over to get what you want.


The art licensing version would be this…

Before you get a licensing deal,

create art, market collections.

After you get a licensing deal,

create art, market collections.

There is no short-cut to success.  Every artist at every level of this business is doing the same things, they simply have different levels of experience and success.  We all have to make art.  We all have to get it in front of the right eyes in the hopes of getting the next deal.  We all have to review, negotiate and sign contracts.

Take the actions. See what results you can get.  Repeat.

My goal with all of the information I share is to give artists a realistic view of the industry, a better understanding of the business and encouragement to take action.  I’m not selling a dream of making millions over night – or necessarily making millions ever.  Some will, many won’t.  But the basic business principles and actions and mindsets are the same.  How we each apply them to our own art, business and lifestyle may vary – but create art, market collections? That’s a universal truth of art licensing.

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Here’s to your creative success!

– Tara Reed