Phew!  You guys are getting good and really making us work to pull together answers for you!

AudioSale-111809November was me – Tara Reed – weighing in on your most pressing questions.  As usual, we received more questions than could be covered so I chose those that would apply to the broadest group of artists and when possible, questions that hadn’t been asked before.

Here is a run down of what we talked about:

  • Why did you choose to divide your efforts between teaching and licensing your own art?
  • I’m not sure what to charge for my design, what is the average price to charge?
  • What one thing could I do to make the biggest impact on getting started in art licensing?
  • What are your top 5 suggestions for connecting with end consumers to positively build an art licensing brand?
  • What are the top grossing art licensing themes?
  • When starting out, is it good or bad to list companies that you license with?
  • How do manufacturers license a collection? (whole collection, pieces, etc.)
  • How do you make mock up samples by hand or on computer?
  • What marketing materials do you use at a show?  & where should I go to get them?
  • What do you consider the most effective but also economical marketing techniques/tips/must-dos for a self-represented artist?
  • Submitting art directly to a manufacturer vs. having it on a website – how does an online portfolio affect the perceived ‘newness’ of the art?
  • Which is better – specializing in one look and build that as a brand or have many styles and themes?
  • Is it possible to succeed in licensing if you have to work full time to pay the bills? Any success stories?  (Guest success story artists – Karen Embry – weighed in – thanks Karen!)
  • What is your opinion about working with a licensing agent as opposed to working independently?

If you missed the call or want to listen in again, click the button to purchase.
The audio replay is a mere $15 through 11/29 and then goes up to $25.


The next call will be on December 16th – same times – 5:30 pm PST / 8:30 pm EST.  I will be asking all your agent questions to Suzanne Cruise – art licensing agent and owner of “Cruise Creative”.

Submit your questions at anytime.

Find her online at

Talk to you soon!

– Tara

P.S. Don’t forget to tune in on Monday 11/23 at 4 pm PST / 7 pm PST when I’m a guest on “Art & Soul Radio” – listen online at Be sure to sign up for their podcasts on iTunes!  (disclosure: no material gain, just a guest on the show!)

P.P.S.  The links I promised everyone who was listening live

Some printing sites I’ve used: (great deal for banners)
(no material gain – just some places to check that I’ve used personally)

Handbook of Pricing & Ethical Guidelines – great resource for ballpark of royalties, flat fees, etc. across many art fields & industries (this is an affiliate link)