Phew! You guys are getting good and really making us work to pull together answers for you!
November was me – Tara Reed – weighing in on your most pressing questions. As usual, we received more questions than could be covered so I chose those that would apply to the broadest group of artists and when possible, questions that hadn’t been asked before.
Here is a run down of what we talked about:
- Why did you choose to divide your efforts between teaching and licensing your own art?
- I’m not sure what to charge for my design, what is the average price to charge?
- What one thing could I do to make the biggest impact on getting started in art licensing?
- What are your top 5 suggestions for connecting with end consumers to positively build an art licensing brand?
- What are the top grossing art licensing themes?
- When starting out, is it good or bad to list companies that you license with?
- How do manufacturers license a collection? (whole collection, pieces, etc.)
- How do you make mock up samples by hand or on computer?
- What marketing materials do you use at a show? & where should I go to get them?
- What do you consider the most effective but also economical marketing techniques/tips/must-dos for a self-represented artist?
- Submitting art directly to a manufacturer vs. having it on a website – how does an online portfolio affect the perceived ‘newness’ of the art?
- Which is better – specializing in one look and build that as a brand or have many styles and themes?
- Is it possible to succeed in licensing if you have to work full time to pay the bills? Any success stories? (Guest success story artists – Karen Embry – weighed in – thanks Karen!)
- What is your opinion about working with a licensing agent as opposed to working independently?
If you missed the call or want to listen in again, click the button to purchase.
The audio replay is a mere $15 through 11/29 and then goes up to $25.
The next call will be on December 16th – same times – 5:30 pm PST / 8:30 pm EST. I will be asking all your agent questions to Suzanne Cruise – art licensing agent and owner of “Cruise Creative”.
Submit your questions at www.AskSuzanneCruise.com anytime.
Find her online at www.CruiseCreative.com
Talk to you soon!
P.S. Don’t forget to tune in on Monday 11/23 at 4 pm PST / 7 pm PST when I’m a guest on “Art & Soul Radio” – listen online at www.BlogTalkRadio.com/art-and-soul-radio. Be sure to sign up for their podcasts on iTunes! (disclosure: no material gain, just a guest on the show!)
P.P.S. The links I promised everyone who was listening live
Some printing sites I’ve used:
www.UPrinting.com (great deal for banners)
(no material gain – just some places to check that I’ve used personally)
Handbook of Pricing & Ethical Guidelines – great resource for ballpark of royalties, flat fees, etc. across many art fields & industries (this is an affiliate link)