Earlier this week I read a blog post (that I found through @globalartnews on Twitter – thank you!) called: Art follows money, says the expert. It was from South Africa and talks about how art has always followed money and where the art and money are currently trading. (China & India, according to the article.) This article was focusing on original art – the art that collectors collect, museums display, and the like. READ THE FULL ARTICLE
If I’ve said it once, I’ve said it a thousand times – Art for licensing is art for commercial purposes. The goal of the art is to help sell products. While there is certainly art that is licensed that wasn’t intended for licensing when it was created, many artists in the industry, myself included, create with the sole purpose of licensing. So we are well aware that our art is not just for art’s sake – but it is to produce money.
Art for licensing is used to differentiate a product so consumers will buy the product. That creates money for the retailer, the manufacturer and us, the artists. When the process works well – everyone is happy and money is flowing. We get to be creative and put food on the table, the manufacturers get to do what they love, retailers move products in and out of their stores and shoppers go home happy with the purchases they made.
I think it’s a good thing – which is why I like licensing my art. If this all sounds good – you might too!
– Tara Reed
P.S. Want to know how you make money licensing your art? READ THIS POST