It’s that time of year again… my checklist of art I want to get done “before SURTEX”, the marketing materials to create and distribute “before SURTEX”, what I want to have prepared “for my booth at SURTEX”… so, so much to do!

  • The most immediate thing to do if you are exhibiting at SURTEX is to make sure you send the payment for your booth that is due on 2/28.  (Friendly reminder – it will sneak up on you – I promise!)
  • Be sure to look at and act on the many free publicity opportunities offered by the show – don’t delete those “Up to the minute Exhibitor Bulletins”.
  • Take advantage of the exhibitor webinars – if you are a first-time exhibitor the next one is “How to Get Started in Art Licensing” (by moi) on Wednesday, February 22 at 9 am Pacific / noon Eastern (and everything in between)  Look at the website for additional dates and topics. (for registered exhibitors only)

If you need help getting your ducks in a row to exhibit, be sure to check out the variety of resources available at – learn from my experience and that of Khristian Howell so you can get the best bang for your SURTEX buck! (This will help you if you are going to exhibit at the Licensing Expo too of course!)

Here’s to your creative success – off to mail my check – see you in May!

– Tara Reed

P.S.  2012 will be the 8th year I’ve exhibited at the SURTEX show and the 2nd year they have been a sponsor of the Art Licensing Blog.  If you are ready to try exhibiting at a trade show – check it out and see if it’s for you!