The SURTEX art licensing trade show is right around the corner and I’ve been getting questions about how artists decide what to do with their booth and how the process works.  I thought I’d share a few videos so you can see first hand…

Cathy Heck and her daughters did a cute video of their set-up process from 2011 – what a gorgeous display they created!  There was shipping of materials involved and some waiting around for crates to pack up at the end, but again, a great booth that really captured the feel of her art and brand.

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You can read more about their show experience on her blog at

My process is a little different because I try to keep shipping to a minimum and bring my booth with me.  I sometimes ship a few things ahead to my hotel but it all rolls into the building with me and I don’t have to wait to tear down and head out at the end of the show.  Here’s my blank canvas to finished booth from 2010.

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Finally – check out this 11 minute video that talks about the show and gives a trend tease that was created last year by the SURTEX show itself.

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Hopefully that gives you a little more of a feel for the show and the process.  If you will be in New York in May and want to learn more, SURTEX has a great conference program where you can learn from a variety of industry experts over the 3 day period.  I’ll be teach the Basics of Art Licensing part 2 on Sunday with agent Alicia Dauber of Licensing Liason – maybe I’ll see you there! Check out the class options…

Back to getting my booth and art ready – it will be here before I know it!

Here’s to your creative success!

– Tara Reed