One reality of art licensing is that manufacturers regularly need new options for common topics. I call it the “recreating Santa” syndrome. Every year I ask myself, “How will I do a Santa collection this year?” If you don’t do holiday art, you may substitute coffee, flowers, baby bears or some other theme you do repeatedly.
For artists who think doing the same topic twice sounds like torture, this industry isn’t for you!
Marie Forleo posted another great video for creatives who sometimes feel like they aren’t adding value to the mix or it’s all been done before or others are better, etc… take a few minutes to see what she has to say!
Here’s to your creative success!
– Tara Reed