It’s 10:30 pm on Wednesday, June 24, 2009 and I’m finally coming down from the “Ask Paul Brent” call this evening. What an amazing opportunity to listen to Paul Brent answer questions that WE have submitted and learn from his vast experience and success.
I am so glad I learned about conducting teleseminars – learn by phone or at your convenience purchasing the mp3 replay. No travel, no hotels, no need to get out of your slippers. But don’t be deceived by the ease or low cost – the information you are getting is top notch and would cost you a LOT more at a live seminar or trade show.
We had callers on the line from all over the country – California to New York, Utah to Florida and lots of spots in between. Many were hot, Paul was on the Oregon coast in the mist and 60 degree weather we often get there… I was comfy in my home in Portland, feet up, “Barbara Walters” hat firmly on my head asking the questions and soaking up the knowledge!
So what did we talk about? I’m glad you asked! Here is a run down of the questions that were covered:
- What are most common mistakes/ misconceptions that people make about art licensing?
- I realize that you have had many years of success in licensing, but if you could go back and remember what it was like in the beginning for you when you were starting your licensing business. I would like to hear some positive words of inspiration for those of us who are in the early stages…but there are those days that I really feel “”BEAT UP””. It all gets a little overwhelming. I absolutely love what I do, but some “”words of wisdom”” from someone like you who has achieved much success in this industry would be appreciated.
- You mentioned in your first session that you create four paintings per collection. Is this so that your art can be used for prints, coasters etc? I notice that for the majority of products in the market, only one image is used. Wouldn’t it be more time efficient to create only one painting per collection and then create more if needed?
- How do I know when I’m ready for an agent?
- Do you make art and then license it or can you make connections and make art to fit a specification for a certain company?
- I have heard a lot of buzz about using Photoshop to create electronic designs for the licensing industry. Although I have quite a bit of Photoshop experience, is this the best way to go or is it still just as acceptable to paint in traditional techniques such as watercolor, acrylic and oil? (I want to start off in the best way possible but still love using a real brush). What is your advice?
- How did you find a good graphic designer to piece together (or manipulate) your images/scans? Did you start out doing it all yourself (learning Photoshop, doing mock-ups, etc.)? I find it’s taking a lot of time away from my art to try and learn the program!
- What is the best way for a new artist to get their his/her artwork in front buyers? Website, agent, etc?
- Can you talk about what “”branding”” means in terms of art licensing? How does an artist begin to “”brand”” his/her name or work, and why is that important in this business?
- How many licensing contracts do you initiate as a result of a tradeshow vs. directly marketing to manufacturers?
- I’m wondering how many of your licensed products come about as a result of having a manufacturer come to you with a product needing art versus your company proposing/pitching product ideas with art to manufacturers — and what tips would you have for artists attempting to pitch product ideas with their art on it to manufacturers? This seems a more proactive approach, rather than waiting for licensees to make the first move.
- When starting out would you recommend licensing only or both licensing and selling artwork to manufacturers?
- With the current economic conditions, do you think it’s a good idea for me and others thinking about it, to start pursuing a career in Art licensing?
- I’ve been looking into art licensing for a few years now; I’ve checked out online artist booths from Surtex shows as well as had a subscription to LICENSE mag. honestly what are my chances as an African American Artist with a totally fresh with new image design concepts in the Art Licensing industry?
- I’ve been an editorial illustrator for 10 years and have been selling my own editions of giclee prints at street fairs. I would like to offer my portfolio for licensing for the first time. Would I be better off with an agent or representing myself at Surtex? I do have some sales skills. Thanks for the advice.
The audio replay is now available to purchase for anyone who missed the call or wants to listen again. It is only $15 until July 4th, on the 5th the price goes up to $25. (Both prices are a steal – you do know we need to make this worth Paul’s time, right?)
So grab your copy today and as someone put it on Twitter after the call, “keep your art licensing brain working“.
P.S. On July 15th I will have attorney Cheryl Hodgson as a special guest so head over to www.AskTaraReed.com to submit any legal questions you might have!
P.P.S. As an added bonus on the audio, you can hear me completely slaughter the pronunciation of “gilcee” – oops! 🙂