Last week (June 9 – 11, 2015) the Licensing Expo took place in Las Vegas. This is the big show for everything licensing – not just art. Entertainment dominates with large, elaborate booths and characters walking the show floor for upcoming movies, current TV shows and more. There is a brand and agent section and the art licensing section.
I haven’t been to the show for a few years and I definitely noticed that the budgets for booths from the TV and movie studios have increased since my last visit – a good sign!
I was there to teach a class on the opening day and also wandered around to check out the show on day 2 as well. The feedback from exhibitors in the art licensing section was good – I was told day 1 started off strong and a few people even said their first day was as good or almost better than SURTEX as a whole. Day 2 was a little slower in the art section – the crowds seemed to be in the entertainment section of the show. I’m not sure how day 3 went so if you exhibited – please give us your impressions in the comments!
Hopefully the show was a success for those who had booths and they have lots of quality leads to follow up on. Next year the shows (SURTEX and the Licensing Expo) won’t be quite as close together so it will be a little easier on those who do both!
Here are a few photos from my adventures – you can find more on Facebook on the Art Licensing Info on Facebook page.
Here’s to your creative success – art licensing show season 2015 is a wrap!
– Tara Reed
Want to make a plan to exhibit next year? Here are the dates:
SURTEX – New York, NY – May 15-17, 2016
Licensing Expo – Las Vegas, NV – June 14-16, 2016 (I think!)