On the Ask Call with Jeff Grinspan (apparently he was oh-so-relevant because I keep writing about what he said!) he talked about why retailers license art – often to make their product unique and/or create a sense of urgency to buy.

Tara Gill was on the call and was kind enough to forward this example about soap at Target with limited edition art. You can read all about the program at http://www.methodlust.com/2012/07/sneak-peek-orla-kiely-method.html

Thanks for letting me know about this so we can share it with the group Tara!

Here’s to your creative success!

– Tara Reed