I was very excited to help more artists learn from an art licensing power couple last night – were you on the line? Paul and Lana Jane Brent are an amazing duo – great business minds, a happily married couple and just all around great people. I have really enjoyed getting to know them over the past few years and am so glad you were able to hear their shared insights about this business. I have found their advice to be invaluable and I’m sure you will too!
* NOTE * There were some issues with Paul’s voice being a bit faint and hard to hear – whenever there are multiple people on these calls the volume tends to be an issue for at least one person. I leveled the volumes on the replay so you can hear him much better!
Here is what we covered on the call:
- We got to know more about how Paul Brent and his wife and business partner, Lana Jane, came to work together and how they work together effectively.
- What happens after you and your wife agree to disagree?
- Which came first – the highly successful artist or the staff? To build a lucrative business, how and when do you go beyond doing everything yourself?
- What signs let you know it was the right time to pay for hired help?
- If we don’t have a spouse to help us with our business, where can we go to find a reliable staff person?
- My biggest question is really how to get started. How do I find those clients and start getting the work?
- Where do you see the future of art licensing shows such as Surtex and Licensing Show? Do you feel that the costs justify the results in the last year or two?
- What is Paul’s process for creating a collection (from deciding on a theme, gathering reference materials and creating art with final production on mind?
- As far as branding is concerned, is it better to use your own name as your logo/business name e.g. Kit Newlin Designs, or a name that describes your design style?
- What top 3 marketing tactics have been the most successful for you?
- Have you ever had a licensing deal go sour? What are some red flags to watch for before entering into an agreement?
- When would it be wise to ask for a flat fee rather than an advance on a royalty.
- How do you adjust to losing a business partner?
The Audio Replay is now available for purchase. Today through 11/30, the hour long mp3 is priced at a mere $20 – compare that to the price of any live class at a trade show and you will realize what a steal it is! ORDER YOUR MP3 REPLAY NOW…
During the call Paul mentioned the Branding Teleseminar he did that is available as an audio replay. Learn all about it at www.ArtLicensingInfo.com/branding.html
Thank you for your participation, feedback and purchase of these invaluable calls. All of them help to entice experts to return for multiple calls and new experts to agree to participate.
Mark your calendar – The next Art Licensing Ask Call will be on Wednesday, January 25, 2012 with new expert Attorney Kyle-Beth Hilfer.
Kyle-Beth Hilfer has over twenty years’ experience as an intellectual property attorney, advising companies and artists on how to transform their ideas into legally protectable copyrights and trademarks. Ms. Hilfer assists in the development, use, maintenance, licensing and protection of copyrights and trademarks, and she offers strategies for exploiting intellectual property in a global marketplace. Ms. Hilfer is a graduate of Yale College and Harvard Law School.
Ms. Hilfer is skilled at negotiating clearly drafted and effective art licensing agreements. In addition, she represents artists looking to establish a social media presence and manufacturers and retailers who wish to promote licensed art via social media.
As an arbitrator on the Intellectual Property panel for the American Arbitration Association, Ms. Hilfer is well versed in presiding over intellectual property disputes. She harnesses this expertise for her transactional clients and proactively anticipates potential business issues in developing intellectual property to help avoid litigation down the road.
When you are ready with your legal questions, head to AskAboutArtLicensing.com and click the link for her call. Bookmark the page so you stay up to date on the upcoming call schedule.