1. We lALI-AskCalls-JKimberling-Free-July2015earned of her exciting and unique journey into art licensing, and her thoughts on her in-house positions at both Nordstrom and Hallmark.
  2. How do you balance trend research and personal style?
  3. Where to you go to find upcoming design and color trends, so that your work hits the market before trend becomes commonplace and tired?
  4. How do you stay relevant to today’s consumer?
  5. In regard to targeting specific industries, how do you find partners and what is the most important thing you can do when presenting your artwork?
  6. Can you describe your art creation process?
  7. Where do you recommend someone start when entering into the world of art licensing?
  8. What trade shows do you attend or exhibit?
  9. Do you copyright your designs regularly, including all variations and color ways?
  10. Is it common to ask for an Advance when entering into a License Agreement?  Can you negotiate royalty rates?
  11. What is the single best learning lesson you can share with everyone?

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ALI-AskCalls-CSimas-Free-Sept2015Next up… Caroline Simas, September 16, 2015

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About Caroline Simas:

Caroline Simas is a licensed artist, wife and mother of four in Charlotte, North Carolina, whose designs and patterns appear on a variety of products for the home décor and gift industries. Her faith-based brand, Multiple Blessings, has taken the industry by storm as Caroline’s art and messages of inspiration resonate with many, bringing joy and faith into homes worldwide.  She has developed varied and distinctive styles in watercolor, gouache, mixed media, abstract, pen & ink and more.

“While my art may have a recognizable style and niche, I will always experiment with color and technique to keep my designs fresh and inspiring. I feel strongly about connecting my faith with my art. After all, the talent came from God in the first place, so I want to honor Him and use this gift wisely. I am fortunate to partner with manufacturers who understand my passion for creating uplifting products in today’s marketplace. Designing for a purpose certainly brings much joy and is truly a way to multiply blessings.”

Learn more about Caroline at

Find Caroline on Facebook

Create Art.  Create a Strategy. Create Income.

– John Mavrakis & Melissa Schulz