Fear and well-meaning friends say it can’t be done. Say you have to have connections. You have to have money. You have to have an agent. You have to have _________________.
There are things you DO need to have to succeed in art licensing. Here three basic must-haves…
ART. If you don’t have art that will work for commercial products, and art that is in collections, it will be very, very hard. This is the very first step… build all the relationships you want but if you don’t have the art for them to choose, it won’t matter.
GUTS. Being in business takes guts. It takes dedication. It sometimes takes tissues because tears may be shed… but it can be very rewarding. You need to have the guts to try. To create the art – in collections – and then see what the market says about it. And then be willing to do it again, and again, and again…
MONEY. Yes – I said it. Money. You don’t have to have $100,000, but you have to have some money to invest to get started. You need a website, art supplies, computer software. You might invest in a trade show booth when you are ready… there are costs to any kind of business and art licensing is no different. For the first few years I regularly had $10-20,000 of my own money invested in my dream. I did shows. I hired coaches. I did what it took to learn the business, adapted my art and made it happen. It’s true what they say – it takes money to make money.
– Tara Reed
P.S. If you need help – don’t forget about all the eBooks on a variety of topics available at ArtLicensingInfo.com