I must admit that I have been a bit lax in the past few months… I haven’t been as diligent with my press releases and updates as I would like to be. Let’s just say I have had a lot of other, more pressing, things going on.
However – 2013 is going to be the 10th anniversary of my business and I realized I needed to get my press plan back in gear. I decided to take my own advice and go back into my eBook – How to Be A Press Friendly Artist. I think I needed a quick reminder that press releases aren’t rocket science and don’t have to take a long time. To remind myself that if I create a system and stick to it – say, every Friday I look at what is going on or coming up and decide if a press release is in order – that I can create and stay in touch with the press all the while having time to sleep and have a personal life!
Since the Winter editions of art licensing related trade show magazines will be going to press this month, I wrote up a quick release about my business’ 10th anniversary. I got coverage the next day online on the Art Buyer Magazine website – a great reminder that this stuff works!
I also received a new testimonial from fine artist Beth Lowell – here is what she had to say:
“Tara Reed’s book, ‘How to be a Press Friendly Artist’ clearly explains everything there is to know about becoming a press friendly artist, including why it’s important and how to overcome insecurities about the process. Clearly written and well organized, it leads the reader through not only writing that first press release, but also creating an ongoing press presence both through outreach and making it easy for press members to access information directly from an art website as part of an overall marketing strategy. This book will be helpful for artists as well as other entrpreneurs who are new to the PR process as well as those more seasoned. I’m confident I’ll be referring to this book again as I implement each stage of my PR strategy.”
– Beth Lowell, www.BethLowellFineArt.com
Ready to create a plan to get some press for your art business?
You can learn more about the eBook and read more artist testimonials at www.PressFriendlyArtist.com. Learn how to write press releases, where to send them, where to distribute them online and more…
Here’s to your creative – and publicized – success!
– Tara Reed