Cathy Heck talks about art licensingWe had a great chat with artist Cathy Heck – I loved how much she shared about how to “breed help” for your business yet not let them come to work for you right away… seemed like a great balance of getting on-the-job experience before joining the family business. She also shared tips on balancing work and family, her favorite family dinner table game…

In addition to giving us a peek into her 30+ year career in art and art licensing, we had time for a few questions submitted by artists. (Thank you to all who submitted and we are sorry we couldn’t get to them all!)

Here are some things we covered:

  • How did you know you were a serious artist?
  • What three habits do we need to be successful in art licensing?
  • How do you prioritize your time between projects and family?
  • How should I approach the market as a new freelance artist?
  • What can you tell me about royalty rates and advances?
  • How can we learn about and break into art licensing if we can’t afford to exhibit at a trade show yet?

If you get the emails about the Ask Calls, you should have one in your inbox with a link to get your free audio.  If not, please fill out the form below to get your copy.

[xyz-ihs snippet=”Ask-Cathy-Heck—free-replay”]


Here is a list of places Cathy suggested to learn more about art licensing – in no particular order:


ask Paul Brent about art licensingNEXT UP… Paul Brent with his SURTEX trend review!  He will also answer questions so PLEASE, let us know what you want to know!

Submit questions at AskAboutArtLicensing.com

DID YOU KNOW… there are 21 hours of free audios with 21 experts available?  Go to  AskAboutArtLicensing.com/get-free-call-replays/

Here’s to your creative success!

– Tara Reed