Last night artist Dena of Dena Designs joined us for the Monthly Art Licensing Info Ask Call Series.  As always – another great call!  I am always thrilled and honored to be able to interview others in the industry who have built great businesses and are willing to share their insights and experiences with the rest of us.  Over 120 artists listened live and I’m sure hundreds more will enjoy the replay.  My mouth was on the floor when she told us how she got into art licensing – with one paint brush and a pizza pan! (Seriously!)

In case you missed the call, here is what you can learn if you download the free mp3 replay…

We began with some background on Dena’s beginnings in art licensing and how she grew her business.  Other topics included:

  • How did you get on the DIY Network show, “Embellish This”?
  • Is your art done by hand or computer?
  • What advice do you have for artists just starting out?
  • Any ideas for how to network other than trade shows?
  • Did you ever have doubts about your ability to succeed in licensing?
  • How do you create your repeat patterns?
  • What do you feel is the key to personal branding?
  • I have an existing product line, how would you recommend I evolve into licensing?
  • How do you approach trend spotting?
  • How do you use your blog in your business?
  • What inspires you?
  • Is it best to create designs for art licensing in a series? How many do you think an artist should have before putting them “out there”?

To get your free mp3, sign up below.
[hana-code-insert name=’Ask Dena signup’ /]

Fun on Social Media!

During the call, it was great to see what people were saying on Twitter and – here are a few of the comments –


#ask @ArtistTaraReed> Dena says shopping & looking at manufacturers of products is a BIG plus 4 licensors.

“Slow and steady wins the race when it comes to building an art licensing business.” #ask

#ask @artisttarareed Dena thinks of her work as a regular job & tries to stay on track – even working out of her home.

Great call with Dena! Lots of “Pearls of Wisdom” from a Pro 😀


That was amazing and inspirational. Ha! I won’t get my hopes up but maybe I won’t beat up on myself so much about not meeting art school standards.

Tara…. Fabulous call with Dena!

Yes, unfortunately it is called a morgue. I remember this from my old magazine editor days. (morgue relating to reference material clippings…)

Here’s what is coming up next…

Wednesday, October 20, 2010:
In addition to answering questions from artists, Paul Brent will discuss how to plan your art collections for a trade show. Planning your collections, pacing yourself to get the work done and designing for trends for the new year.

Wednesday, November 15, 2010:
I will have Hal Gumpert, the FileMaker developer who created my art licensing data base, on the line to explain in more detail how it works, and to answer any questions you have about it.  Learn about the software at – then download a trial version to try it out and see what questions you have!

Here’s to your creative success!

– Tara Reed

P.S.  To see what we talked about on past Ask Calls, visit
P.P.S. During the call Dena talked about personal branding and was right in line with what Paul Brent taught in his teleseminar, “Brand Yourself for Success in Art Licensing”.  For artists serious about this business – I highly recommend you check it out!
P.P.S.S. Dena also loves working with an agent.  Decide if an agent might be for you by taking the survey… go to