One of the most frequently asked questions I get from artists just learning about art licensing is about collections. “What does that mean?” “What needs to be in a collection?” “How do I figure this out?”
I thought I’d do something a little different to help you understand the concept and learn to LOOK at everything through the filter of an artist who has to create the art. You can do this with anything – cards, dishes, fabric, rugs… anything.
Since St Patrick’s Day is coming I went to www.BirthdayDirect.com (no affiliation – just liked the image I found with a quick google search). While the average consumer would look at this and decide if they liked it or not so they decide to buy or not buy… we are going to look at it as an artist.
WHAT images, colors, patterns, etc did the manufacturer need to create this group of products? Images, patterns and colors. Then these elements needed to be formatted – notice that the green checks are in a straight link on the napkins and on a circle on the plates.
This is just one example. The number of patterns and images, etc will depend on the theme of the art and the products you think it will work for. My St Patrick’s Day art collections are always smaller than Christmas because there are many more products that use Christmas art than St Patrick’s Day.
Hope this example helps!
Here’s to your creative success!
– Tara Reed