ask Maria Brophy and Tara Reed about art licensingIt was an exciting and somewhat technically challenging call… thankfully I’ve been doing this long enough to roll with the punches without having a break down!  A few artists had trouble getting on the call or got kicked out for no apparent reason… not sure what that was about but we also had 70 on the line the entire time and a random spot check revealed they had no issues.  Maria says we should blame Mercury being in Retrograde so I’m going with that…

Issues or not, that was part of the business lessons learned: things don’t always go as planned, figure out how to keep moving forward.  We have two new buzz phrases from tonight – “commercially viable” and “business model” – you have to get the replay if you aren’t sure what I’m talking about.

Since Maria and I have done many of these calls, the replay is available for a minimal fee of $20 through January 31, 2015.

This helps me cover some of the hard costs of these calls and allows me to give Maria some compensation for sharing her knowledge time and time again.  We both appreciate everyone who buys one and are confident you will get your money’s worth in knowledge and food for thought.

What we covered on the call:

Tara did a recap of the Atlanta Gift Show and talks about what “commercially viable” art might mean…

Maria talks about looking at your art as a business and how that changes your behavior and perspective and improves your business.

Questions we discussed…

  • What tips & advice can you offer regarding artists wanting to freelance and generate sales without committing to an agency?
  • One artist sees art on products as quirky but does realistic and another sees art as realistic and does funky… we talk about how people are seeing what is in the market and how to find where you might fit.
  • Do you put every color on a different layer in Photoshop so you can change them and how often are changes requested?
  • What kind of paperwork should I be getting from my agent about royalties earned?
  • How do I know when I’m getting paid unfairly, or could negotiate more if I try?
  • I’m one person, any advice on handling creative development and business activities?
  • New types of deals being offered are discussed – how to evaluate and why it might be happening more and more…
  • What’s the best advice you can give to a newcomer to art licensing?

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Some links to things we talked about…

A great post by Maria about royalties >

Here is the software I mentioned to track your royalties by client or art collection or even image >

If you are exhibiting at SURTEX or the Licensing Expo, time is running out to apply for the 4 month Art Licensing Trade Show Academy – we start on Thursday 1/29.  Get the details at and if it sounds good, fill out the application.  I won’t be accepting any new people after the 28th so don’t delay.

Cathy Heck and Tara Reed answer questions about art licensingFinally – our next call is with new guest, Artist Cathy Heck, on March 11, 2015.

She will be talking about working with family (her husband and all three of her daughters are in the business now) as well as answering your questions. So please let us know what you want to know at