SURTEX 2016 – The Story of Stuff… by the Design Tourist
SURTEX 2016 Highlights in Preparation for Surtex 2017! Last year I had the honor to be featured in a few of the Design Tourist SURTEX videos recapping the trends found in our industry this past year. Whether you have never attended SURTEX or you are a veteran, I feel...
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A REMINDER…
DON’T STOP UNTIL YOU ARE PROUD
Do great work! Don't stop until you are proud!#persistence
read moreYOU WERE BORN TO MAKE ART
Some come to this calling later in life and some start earlier. But we were all born to make art!
read morePREMIUM INDUSTRY ICON INTERVIEW – Melissa Schulz, Co-Founder of ideaologie presents her SURTEX 2016 Review and Trend Report – May 2016
IF YOU WERE NOT ABLE TO ATTEND SURTEX 2016, OR JUST WANT THE LATEST IN TRENDS IN ART LICENSING, PURCHASE MELISSA'S RECAP NOW! For the past six years, Tara Reed and Paul Brent have brought you a summary and review of each of the past SURTEX shows, including trends and...
read moreINDUSTRY ICON INTERVIEW – Kathy Krassner – Owner, Krassner Communications and Present Publishing, LLC – April 2016
Sign up to receive our latest Industry Icon Interview with one of the industry's hardest working and beloved individuals, Kath Krassner! Kathy Krassner is co-founder/co-editor of the soon-to-be-published consumer giftware magazine, PRESENT. As owner of Krassner...
read moreHOW TO KEEP THE FEAR OF CRITICISM FROM CRUSHING YOU
Melissa and I just returned from the National Stationery Show and SURTEX in New York City, and once again saw a tremendous outpouring of talent from the many artists at both shows; particularly those at SURTEX. We truly appreciate everyone’s efforts and the shear...
read moreSURTEX 2016 PREVIEWS… Art Licensing Tradeshow
In less than a week, artists will be sitting in their booths at the Jacob K. Javitz Convention Center in New York City. This is the 30th year of SURTEX! 30 years of artists putting themselves out there, with big hopes that creative directors and buyers stop by to...
read moreWho is Using Social Media? Who is Engaged in Social Media Activities?
When it comes to marketing your business, and reaching an audience from which to build your own brand fan base, one has to use all of the appropriate social media channels available. While you might know those channels, are you aware of the demographics of the Users...
read moreSmall Business Owner Update . . . 2016 IRS Standard Mileage Allowance for Business
With your taxes in the rearview mirror (hopefully), now is the time to make sure that you are tracking your expenses to make this time next year go smoothly... Today we are sharing the IRS updates in regard to Standard Mileage Rates for Business; which may have an...
read moreWHAT IT MEANS IN THE WORLD OF ART LICENSING WHEN SOMEONE TELLS YOU “NO, THANK YOU!”
OK - you’ve done all of your due diligence, put together a great presentation about who you are, created some dynamite art collections, pinpointed just the right person in the perfect company, and made your pitch to them. And then it happens . . . you hear the dreaded...
read moreArtist Caroline Simas Industry Icon Interview
HERE ARE SOME HIGHLIGHTS FROM OUR INTERVIEW WITH CAROLINE SIMAS... We learned about Caroline’s focus and direction for her faith based brand, “Multiple Blessings.” Can you walk us through your background? How did you get started in the art licensing business? I know...
read moreROYALTY RATES – WHAT IS THE STANDARD?
ROYALTY RATES - WHAT IS THE STANDARD? One of the questions we are asked a lot is “What royalty rate percentage should I ask for in a License Agreement?” And the answer is . . . it all depends! You should always try to negotiate the largest percentage you can, based on...
read moreOrphan works and your intellectual property rights as an artist!
Our third post and we unfortunately need to address the rearing of an ugly issue . . . again - Orphan Works! This is collectively one of, if not the most important topic artists should be concerned about in relation to your business and your artwork. This topic has...
read moreJosephine Kimberling ASK Call Free Replay
HERE IS WHAT WE GOT TO HEAR FROM THIS WEEK'S CALL WITH JOSEPHINE KIMBERLING . . . We learned of her exciting and unique journey into art licensing, and her thoughts on her in-house positions at both Nordstrom and Hallmark. How do you balance trend research and...
read moreWho In The Heck Is ideaologie?
Well . . . here it is! Our first post for ArtLicensingInfo.com, and where do we begin? We thought it would be appropriate if we used this space to tell you who we are and why we have taken on this unique opportunity. To dispel any rumors . . . no, there was no hostile...
read moreUnder NEW MANAGEMENT!
7 years ago TODAY - I released my first eBook - How to Get Started in Art Licensing. I never dreamt that project would turn into the library of eBooks, audios, blog posts and classes that it is today! I'm honored to have met so many amazing people in this industry as...
read moreThe life cycle of licensing
I've talked about the "cash flow cycle of licensing" many times - how long it takes to make money licensing your art but I don't think I've ever talked about the life cycle of the art. It used to be (so I'm told because it was before my time) that art that was...
read moreWe need your questions for the July Art Licensing Info Ask Call!
The next call is sneaking up on us and we only have a handful of questions! Surface pattern designer Josephine Kimberling has agreed to share her experience and expertise on the July 15, 2015 Art Licensing Info Ask Call but without questions it might be, well, a...
read moreThe art of creating art licensing “collections”
Artists who are new to licensing get confused at first about how and why they need to build collections of art to succeed in art licensing. Manufacturers want to see groups, or collections, of art more than stand alone pieces. A collection is a coordinated group of...
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