If so, it’s important to get them up to speed so they are ready to help you build your business. For example, they need to understand that they aren’t going to SURTEX to play tourist in NYC every day. They also aren’t going to be at the Black Jack table all afternoon if they are helping you at the Licensing Expo in Las Vegas. You know – little things like that need to be explained to anyone you will bring with you.
I did a teleseminar called “Trade Show Tactics” and it’s all about the show! There are a few points about getting ready but the meat of the audio is about what to expect, what to say and what to do while you are in your booth. Last year an artist told me they had their spouse listen to it to make sure he understood what to do. He had been to the show and gave me a hard time later – telling me he was no longer allowed to slack off but expected to work harder now that he had some directions! He was joking and then thanked me, saying it was very helping and made it easier for him to support his wife.
SO… if you will have help that isn’t a part of your business on a daily basis – you might want to consider the Trade Show Tactics teleseminar replay as a training tool as well.
Here is what is covered in the 90 minute audio:
- How to make your booth a manufacturer – magnet
- Why including licensed products or mock-ups can get you new business
- 5 tips for a low-stress setup
- How to make yourself stand out from all the other artists in the room
- How to look and sound confident, even if you are shaking in your boots!
- 3 key questions to ask anyone who stops at your booth
- 3 ways to keep track of leads during the show
- Why follow-up is 90% of the work and strategies to not let your leads slip through the cracks
- 5 trade show pitfalls and how to avoid them
- Tara’s “3 P’s of Success”
Learn more about both the eBook and the teleseminar replay at www.ArtLicensingInfo.com/tradeshows.html – you can buy one or save when you buy them both together.
Here’s to your trade show success!
– Tara Reed