When you go to or exhibit at a trade show, you usually get a badge in one of those flimsy plastic holders with the skinny elastic string.  Sometimes an exhibitor or two will be giving away nicer holders but then you are walking around looking like a big ad.  (Smart on their part of course!)

I am a big fan of spending $3.99 at most office supply stores and buying a basic black ID Neck Pouch.  Here are four reasons why:

• The strap is more comfortable.
• There is a zipper pouch on the back so you can safely hold some cash, a credit card or your hotel key.
• Many have a loop for you to hook your pen.
• In my opinion, it5 just looks more professional.

I have two holders and they have been serving me well for 6 years now.  If I did my calculations right, I’ve used one of them at 18 shows and the other at 7 (the spare is used by my sister who helps me when I exhibit, that’s why it is used less often.)  I’m down to about 32¢ per show for they holders and I don’t expect them to wear out anytime soon.

So invest $4, keep your stuff safe and look better.  Just my opinion of course!

– Tara Reed

P.S. This was one of many tips covered in the “Trade Show Tactics Teleseminar” for artists exhibiting at art licensing trade shows.  Even if you missed the live event, you can still get in on the learning – the recording is now available.  So if you are exhibiting or bringing someone new to help in your booth – CLICK HERE to learn more.