As my dad said when I was planning my first wedding, “He who has the gold makes the rules.”  It’s true – in the end, whoever is paying gets the final say.

The same applies to the web.  While people will complain and bemoan the constant changes Facebook and other social media sites make to how they work and how visible you can make yourself and your business, in the end, they own the sandbox.  You can pay – in the form of advertising – to improve your advantage, but you are still subject to their rules.

You MUST own your own website.  Yes – social media is important.  But have it direct people to your website that you control and you know will always be there.  It won’t be suspended for a photo someone else reported as offensive or some other unknown reason… you make the rules.

Here’s a video with more thoughts about it…

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Here’s to your creative success!

– Tara Reed