Today I went to Target to get some plastic storage bins… I just never seem to have enough of these. As I walked by the wine section (yes, you can buy wine in Target in Oregon– how great is that?) a label caught my eye. It was so simple it was cute. Then I read it, “Middle Sister” — what does that have to do with wine, I wondered? I was intrigued, since I am the middle sister in my family — although the youngest is a boy but still — I’m a sister and I’m in the middle, I wasn’t going to split hairs.
What a cool label. I wanted to know more. I turned it over and read:
“Did you know that birth order is commonly believed to have a profound and lasting effect on psychological development? And that the middle sister has a greater chance of having a special wine named just for her? (then it describes the wine) Some people are just born lucky. Now give me back my blouse.”
Yes, I bought the wine because I liked the label and I related to the message. My older sister may have passed it by. Pretty sure my brother would have too.
When I got in the car I tried to call my sister to tell her about it. She wasn’t home. So I called my mom. Wow– I don’t know if it’s good yet (the bottle sits next to me, unopened) yet I’ve called 2 people and am blogging about it. The girl (I assume) who created this marketing approach knew how to differentiate herself and stand out on a shelf. I hope the wine is good because I’d love to bring it to every dinner or party I’m invited to. Maybe I’ll even try the ‘wicked white’ wine.
Have you given much thought to how you brand yourself as an artist? What makes you different from every other one out there and how do you tell the marketplace? This is just one topic I will touch on in my first of a series of eBooks about Art Licensing. If you want to be one of the first to know when it is released, or give me input on what I should cover, visit: www.tarareeddesigns.com/for-artists.html
Have a wonderfully creative day!
~ Tara
P.S. I’ll let you know how the wine is later…
Hi Tara! I am a middle sister so i really enjoyed this blog posting! And also i am debating whether or not to buy your e-book on Licensing………i’m an artist and have had minimal success in licensing and would like to go for it bigtime!
Thanks for your inspiring blogposts.
Love, Violette
Hello Tara,
Thank you for your kind words about Middle Sister. Yes, a girl did create the brand – a girl artist did do the label – and a group of girls are now marketing the brand.
While I am not a Middle Sister or have I raised a Middle Sister, I was inspired by a Middle Sister of one of my friends… her name is Erin Wassum. The magic she brings to her point-of-view about life has always made me smile and wonder how she could have been raised in the same household as her older sister and her younger brother.
I found this also true with other friend’s daughters that fell in the middle or were the youngest. They were the first to dye their hair red – first to get tattoes – first to do a lot of things! They truely possessed a “Middle Sister” attitude.
In creating Middle Sister wines, we wanted wines that would capture this special Middle Sister attitude – different blends, different taste profiles – yet appealing to many.
We are in the process of finishing our website. We would love to hear your story about being a Middle Sister and hope that others will share their stories as well.
Love to chat live … love your artwork – how can we connect?
Hi there. So excitied, I was at Target this past Sat. with my Mom and this wine also caught our eye. I am a middle sister and my Mom and I laughed as we read each and every one of the different labels. I let my Mom pick the bottle that best described me as I was for sure going to buy—-she picked out the California Moscato “sweet and sassy”!!!