SEO – or search engine optimization – can make or break your website being found when someone does a search in Google, Bing, Yahoo and other search engines.

Over the weekend I was reminded that EVERY last thing you do in regards to SEO can make or break your website being found.

My new website is  My brother wanted to show it to someone and instead of putting it in the url bar, he went to Google and searched Lets Personalize It.  Didn’t come up.  So then he tried it with an apostrophe – which I use in the logo and voila! There is was.

But how many people would think to search Let’s Personalize It (with the apostrophe) and think it would make a difference?  Not me.  But it did.

He called and told me about his search and that when he found the site he noticed that the title of the page had the apostrophe.

I got off  the couch and went right upstairs to remove all apostrophes from page titles, image alt tags and descriptions.

magnifying glass artistThe next morning I asked his to Google again. Lo and behold I had the #1-4 spots on Google for Lets Personalize it.  That isn’t a huge coup since it is pretty specific and isn’t what someone who didn’t know about the site would search… the goal is to get on page one for personalized gifts, personalized iPhone cases, personalized cutting boards and the like… but that will take more time because there is more competition.

Perhaps today would be a good day to take a few minutes (or an hour because these things always take a little longer than you expect) to go into your website and double check the things that affect your website’s SEO.  Look at your page titles, image tags and page descriptions – then search for yourself and see where you show up.

Here’s to your creative success! (And being well -ranked in search engines!)

– Tara Reed

P.S.  Want to learn more about SEO?  Check out Daniel Tardent’s SEO for Artists – it’s an easy step-by-step guide to setting your website up for success!