It’s that time of year again folks! I want to mount my virtual horse and ride through the cyber-streets shouting like Paul Revere, “The art licensing trade shows are coming! The art licensing trade shows are coming!”
SO… are you going?
Here’s what is coming up and links to the sites:
Atlanta Gift Show – License & Design Section Jan. 8 – 12, 2010 Atlanta, GA
CHA – License & Design January 24 – 27, 2010 Anaheim, CA
SURTEX May 16 – 18, 2010 New York, NY
Licensing Expo June 8-10, 2010 Las Vegas, NV
All four of these shows are catering to artists who license their art, at different times, in different ways and different locations. Only you can decide which will be the best fit for you and your business.
I am sticking with SURTEX again this year (this will be my 6th year here, 7th year exhibiting anywhere) and as I sent off my second payment installment this week I reflected on how scary year 1 was.
I had no idea if what I was doing was the right thing to do. There weren’t any blogs (that I’m aware of) to turn to for help. My friend and I just ponied up cash, took our best guess and jumped in.
Did I make back the money I spent from deals I got at that first show? Absolutely not. But I went into it with the intention to be committed to investing in exhibiting for at least 2-3 years before deciding if I’d continue or stop. (Obviously I’ve continued.)
I’ve learned a thing or two along the way…
Like, don’t put so much on the walls of your booth that a person can’t see the trees for the forest. Bigger is better. The goal of your walls is to get manufacturers to pause so you can strike up a conversation.
And don’t eat or talk on your cell phone in your booth if at all possible. And if you HAVE to, duck and hide and eat quickly!
If you are exhibiting at a show and want to learn more detailed information to make your investment in exhibiting pay off, check out my eBook and the Trade Show Tactics teleseminar replay from a live call I did last year. The cost is minimal compared to the cost of a booth and travel – I’m told it’s well worth every penny! But just like the shows, only you can decide if it is for you… CLICK HERE FOR MORE INFORMATION.
Here’s to a successful and low-stress show season!