I’m going to assume that you have seen or at least heard of the Friday the 13th movies… there have been at least 9 or so of them. You know, the ones where cute co-eds go camping, open doors late at night, go for walks in the woods alone – all the dangerous things that make them fall prey to the illustrious Freddie Krueger. The stereotypical horror movies where you KNOW bad things are going to happen but they make you jump anyway… you with me?
Let’s make a pact today NOT to be the girl who opens the door to who-knows-who while wearing next to nothing in the middle of the woods on a dark and rainy night. I mean, THAT girl is just asking for it, right? Don’t be the guy that goes swimming alone in knowingly shark infested waters…
Well… sometimes we are “just asking for it” too. We want success but are we doing what we should be or are we acting as much like those crazy co-eds in Friday the 13th in regards to our business?
If there was a Friday the 13th movie about artists trying to build there businesses – what “don’t do it!” things would these artists be doing?
What would be obvious pitfalls to the 3rd party observer that might seem like a good idea to us? Just for fun, here’s are a few things l I came up with. If you have some other fun ideas – add them in the comments – let’s see if we can get to 13!
1. Talking about what they want to create but not taking action. Talk is cheap but it doesn’t put art on the canvas, repeat patterns in the computer or connect you with manufacturers who license art. Are you taking action to get where you want to go or still in the “dream and discuss” phase?
2. Not following up. If you get an email inquiry or phone call, are you following up in a timely fashion or putting it off for fear of rejection? You want to be the artist with the reputation for being accessible and responsive – that’s what gets you business!
3. Not considering feedback. If you receive the same feedback from at least three sources, I highly recommend you give it some serious thought. Your way might not be the best way and if the manufacturers ask for something different, you are more likely to get the deal if you give it to them. The licensing contracts go to the artists with the art that fits a need the best – not the artist who digs in their heals saying, “This is my vision for the art and I’m not going to change a thing!”
4. Forgetting to put contact information on your website. It happens, I’m telling you! You spend so much time with all the details and the look that you forget that little list of info that lets someone contact you. Don’t be the artist with no phone number or email on your website!
5. Focusing on all the reasons you will never make it. The people who sit around and blame the economy, the industry, the decision makers, their dirty bathrooms that take all their creative time (you get the idea) will rarely be the ones who achieve their goals. Focus on what you want and figure out how to get there – within the parameters of the current state of affairs.
What other “obvious” mistakes or habits might be leading you right to dear old Freddy?
Here’s to your creative success! (without any crazy encounters in the woods!)
– Tara Reed
P.S. Here’s some Friday the 13th nostalgia for you… it’s only 29 seconds so it won’t distract you for long!
P.P.S. Want some help with your mindsets and staying focused on building your art licensing business? Check out the Art Licensing Mindset Series – a 24 week audio postcard program for only $1/week! www.ArtLicensingMindset.com