Phew! You guys are getting good and really making us work to pull together answers for you!
November was me – Tara Reed – weighing in on your most pressing questions. As usual, we received more questions than could be covered so I chose those that would apply to the broadest group of artists and when possible, questions that hadn’t been asked before.
Here is a run down of what we talked about:
- Why did you choose to divide your efforts between teaching and licensing your own art?
- I’m not sure what to charge for my design, what is the average price to charge?
- What one thing could I do to make the biggest impact on getting started in art licensing?
- What are your top 5 suggestions for connecting with end consumers to positively build an art licensing brand?
- What are the top grossing art licensing themes?
- When starting out, is it good or bad to list companies that you license with?
- How do manufacturers license a collection? (whole collection, pieces, etc.)
- How do you make mock up samples by hand or on computer?
- What marketing materials do you use at a show? & where should I go to get them?
- What do you consider the most effective but also economical marketing techniques/tips/must-dos for a self-represented artist?
- Submitting art directly to a manufacturer vs. having it on a website – how does an online portfolio affect the perceived ‘newness’ of the art?
- Which is better – specializing in one look and build that as a brand or have many styles and themes?
- Is it possible to succeed in licensing if you have to work full time to pay the bills? Any success stories? (Guest success story artists – Karen Embry – weighed in – thanks Karen!)
- What is your opinion about working with a licensing agent as opposed to working independently?
If you missed the call or want to listen in again, click the button to purchase.
The audio replay is a mere $15 through 11/29 and then goes up to $25.
The next call will be on December 16th – same times – 5:30 pm PST / 8:30 pm EST. I will be asking all your agent questions to Suzanne Cruise – art licensing agent and owner of “Cruise Creative”.
Submit your questions at www.AskSuzanneCruise.com anytime.
Find her online at www.CruiseCreative.com
Talk to you soon!
– Tara
P.S. Don’t forget to tune in on Monday 11/23 at 4 pm PST / 7 pm PST when I’m a guest on “Art & Soul Radio” – listen online at www.BlogTalkRadio.com/art-and-soul-radio. Be sure to sign up for their podcasts on iTunes! (disclosure: no material gain, just a guest on the show!)
P.P.S. The links I promised everyone who was listening live
Some printing sites I’ve used:
www.OvernightPrints.com
www.BargainPrinting.com
www.PSPrint.com
www.UPrinting.com (great deal for banners)
(no material gain – just some places to check that I’ve used personally)
Handbook of Pricing & Ethical Guidelines – great resource for ballpark of royalties, flat fees, etc. across many art fields & industries (this is an affiliate link)