The SURTEX art licensing trade show is right around the corner and I’ve been getting questions about how artists decide what to do with their booth and how the process works. I thought I’d share a few videos so you can see first hand…
Cathy Heck and her daughters did a cute video of their set-up process from 2011 – what a gorgeous display they created! There was shipping of materials involved and some waiting around for crates to pack up at the end, but again, a great booth that really captured the feel of her art and brand.
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You can read more about their show experience on her blog at http://www.cathyhecknurseryart.com/blog/2011/05/surtex-scrapbook-2011-part-1-sunshine-on-3-rainy-days/
My process is a little different because I try to keep shipping to a minimum and bring my booth with me. I sometimes ship a few things ahead to my hotel but it all rolls into the building with me and I don’t have to wait to tear down and head out at the end of the show. Here’s my blank canvas to finished booth from 2010.
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Finally – check out this 11 minute video that talks about the show and gives a trend tease that was created last year by the SURTEX show itself.
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Hopefully that gives you a little more of a feel for the show and the process. If you will be in New York in May and want to learn more, SURTEX has a great conference program where you can learn from a variety of industry experts over the 3 day period. I’ll be teach the Basics of Art Licensing part 2 on Sunday with agent Alicia Dauber of Licensing Liason – maybe I’ll see you there! Check out the class options…
Back to getting my booth and art ready – it will be here before I know it!
Here’s to your creative success!
– Tara Reed
Great post Tara! Thank you so much for posting such excellent videos and keeping us informed and inspired!!
Thank you for the post. I have been curious about surtex for years. Maybe this year I’ll finally visit.
Thank you for your input.
I will be presenting together with my partner Grace, for the first time at Surtex, as The House of Graf, booth 377.
I have to learn so much from now till then, but the art is ready, and about the knowledge we are trying hard.
Hope to meet you there and might be have a talk to see how to continue.
Susy
Hello-
I would love to walk the show and take a couple classes/seminars this year to get the feel for it all but am worried that they may be too strict in letting a new artist in? I don’t really have my company set up yet… And it sounds like you have to be with a bonafide company to get in? Just wondering how it works!
Great post! I want to attend Surtex to be able to walk the show and attend your class and others.. is it possible for a ‘newbie’ artist/designer to go? I don’t have a bonafide company set up yet and am starting to create designs/art for my future career! I just heard that you have to be part of a company that is in the industry to even be able to attend the show/classes.. is this true? When I started to register, it asked for a company name and website to verify my employment.
Thanks for any advice on how to go… I’ve already bought my flight to NYC! 🙂
Pam