So if you are alive and online and any part of the art licensing community, you know about SURTEX. 🙂 I thought that instead of the usual “it was a great show” (which is was) I’d throw out some numbers to consider…
SURTEX BY THE NUMBERS
Number of exhibiting companies: 270
Number of artists represented by those companies: 1200+
Square footage of art at the show: 30,000+
Attendance of manufacturers and retailers over last year: up 10%!
Number of days the show was open: 3
Number of days the show was on my mind – either following up from one or preparing for the next: 362 🙂
Cost of a booth: $46.50 / sq foot
- 10 x 10: $4650
- 8 x 15: $5580
- 10 x 15: $6975
- 8 x 10 (limited quantity): $3720
Cost of a hotel in NYC: $1,000 – $2,000 for 4-5 nights, depending on where you stay
Transportation: that depends on where you come from.
- I fly – about $400 round trip.
- Some drive – cost of gas plus parking – scared to even look up the cost of parking in the city!
- My sister takes the train from New Jersey – $40 round trip! Oh… plus parking…
Then there are other variables that are too hard to estimate because they will vary drastically from artist to artist – food, booth expenses other than the cost of the booth (banners, art, accessories), marketing, websites and more.
Art licensing is a business and it costs money. Period.
Personally, I spend about $8-9,000 every year to exhibit at SURTEX. It is the biggest marketing event of the year for my business. Being an artist that makes a living isn’t free. You have to invest in your business – in time, money and sweat equity. I also invest a lot in my education and personal development – I attend events, take online and in person courses and hire coaches when it feels like a fit for where I am at the moment.
If you don’t believe enough in yourself and your work to invest in it, why should anyone else?
Think about it…
Here’s to your creative success!
– Tara Reed