“So what?” is a question you should ask yourself every time you write something that will be read by prospective or current clients.

People often fall into a trap of feature-marketing – telling about the features of a product or service and not telling why anyone should care about it.  So the next time you work on a web page, a print ad or promotional piece to mail or take to a trade show I want you to pretend you are the person reading it and ask yourself “So what?” after every statement.

This is the first in the transition to free and Inner Circle content blog posts.  When I add a new blog post to the ArtLicensingCommunity.com blog, I’ll give the first paragraph here and the image to indicate that it is an Inner Circle post.  That let’s members know to head over for new information.  Are you a member yet?

Here’s to your creative success!

– Tara Reed