Drum roll please… (if you haven’t seen 15 posts about this already of course) – Pantone’s color of the year is Marsala!
As usual, it is being met with mixed reviews. Some love it, some hate it. Some think it’s old fashioned, others think it’s drab. However, the color of the year always shows up in fashion, gift & home decor…
The question is: Will you use the color of the year or skip it? And how will you decide?
Artists are always looking for the hot new trend – whether it’s a theme, style or color. Will it be the key to profitable licensing deals? Can I spot trends at the beginning and ride the wave to riches? Can I be a trend-setter? Trends, trends trends.
Don’t be a trend junkie. Not all trends will work for all artists.
Here are three things to consider before jumping on a trend:
1. Does the trend make sense for your art?
Not all trends should be adopted by all artists. If everyone created all of their art around a color, things would get a bit boring. Some colors won’t make sense either and if you try to force a color into your work just because it’s the hot color (or theme or pattern) – it probably won’t work well. For example, I don’t see artists who traditionally work in soft color palettes doing a lot with Marsala.
2. How much will you use?
If you decide that yes, you like the color and it makes sense, the next thing to consider is quantity. Will you bet your entire portfolio on this trend or just one collection. Will it be a focus or an accent? There are many ways to incorporate a trend – decide what resonates and makes sense to you.
3. What process will you go through before adding it to your portfolio?
Every artist has a different way of working. Some wake up, feel inspired and follow that inspiration. Others are more methodical, doing research to see what is in the marketplace and then deciding how they can add their unique contributions. Will you jump wildly or make a plan? Will you talk to clients about what they think of the color or add it to your portfolio and show that you are “up on trends”. I don’t know that there is a right or wrong way, but have you ever even thought about what YOUR WAY is?
Personally, I like Marsala and think it makes sense for my art, themes and color schemes I’m known for. You will see it in my portfolio and hopefully on my licensed products. I still need to decide how much, when and where…
What do you think? Will you use it or ignore it? Would love your feedback in the comments!
Here’s to your creative success!
– Tara Reed