I know it’s been busy since this amazing call – what with the holidays and all… so maybe you forgot to get your copy of the replay.  This is a friendly reminder that today is the last day to grab your copy of the hour long mp3 audio full of great advice from two industry experts who have certainly “been there, done that” and continue to do, do, do!   For $20, how can you go wrong? ORDER YOUR MP3 REPLAY NOW…

Here is what we covered on the call:

  • We got to know more about how Paul Brent and his wife and business partner, Lana Jane, came to work together and how they work together effectively.
  • What happens after you and your wife agree to disagree?
  • Which came first – the highly successful artist or the staff? To build a lucrative business, how and when do you go beyond doing everything yourself?
  • What signs let you know it was the right time to pay for hired help?
  • If we don’t have a spouse to help us with our business, where can we go to find a reliable staff person?
  • My biggest question is really how to get started.  How do I find those clients and start getting the work?
  • Where do you see the future of art licensing shows such as Surtex and Licensing Show? Do you feel that the costs justify the results in the last year or two?
  • What is Paul’s process for creating a collection (from deciding on a theme, gathering reference materials and creating art with final production on mind?
  • As far as branding is concerned, is it better to use your own name as your logo/business name e.g. Kit Newlin Designs, or a name that describes your design style?
  • What top 3 marketing tactics have been the most successful for you?
  • Have you ever had a licensing deal go sour?  What are some red flags to watch for before entering into an agreement?
  • When would it be wise to ask for a flat fee rather than an advance on a royalty.
  • How do you adjust to losing a business partner?



Mark your calendar – The next Art Licensing Ask Call will be on Wednesday, January 25, 2012 with new expert Attorney Kyle-Beth Hilfer.

Kyle-Beth Hilfer has over twenty years’ experience as an intellectual property attorney, advising companies and artists on how to transform their ideas into legally protectable copyrights and trademarks. Ms. Hilfer assists in the development, use, maintenance, licensing and protection of copyrights and trademarks, and she offers strategies for exploiting intellectual property in a global marketplace.  Ms. Hilfer  is a graduate of Yale College and Harvard Law School.

Ms. Hilfer is skilled at negotiating clearly drafted and effective art licensing agreements. In addition, she represents artists  looking to establish a social media presence and manufacturers and retailers who wish to promote licensed art via social media.

As an arbitrator on the Intellectual Property panel for the American Arbitration Association, Ms. Hilfer is well versed in presiding over intellectual property disputes. She harnesses this expertise for her transactional clients and proactively anticipates potential business issues in developing intellectual property to help avoid litigation down the road.

Ms. Hilfer will be conducting a conference seminar at SURTEX, contributed to the new eBook – How to Understand Art Licensing Contracts – and is listed on the Attorneys page of this blog.

When you are ready with your legal questions, head to AskAboutArtLicensing.com and click the link for her call.  Bookmark the page so you stay up to date on the upcoming call schedule.