Well, it’s “We Wedding Sunday” and one of my favorite reality shows is on – My Fair Wedding with David Tutera.  It’s a visual paradise to watch him take a theme (usually gone wrong) and turn it into an over-the-top-amazing event… oh. Did I mention that this is done in 3 weeks?

The premise of the show – David Tutera shows up at a bride’s door, 3 weeks before her wedding.  He sees what her plan is – they always have a theme, from safari weddings to Alice in Wonderland to Diva bride and more.  He gets to know them and then he takes over. He changes everything and the bride (and groom) have no idea what will happen until their wedding day.  It’s a truly feel-good show – unlike Bridezillas that is watched for the train-wreck factor. (I recently did a video and blog post – There is little room for Art-zilla behavior in art licensing – not to be missed!)

David Tutera is a wedding and event planner, author, speaker and adding new wedding related licensing deals to his portfolio by the day it seems.  He has bridal jewelry at Sears, Bridal Collection of wedding accessories and craft supplies at JoAnn Fabric and Crafts, bridal gowns by Faviana to name a few…

As I start to plan my booth for SURTEX, I realized it is very much like planning a wedding or other big event – every year.  (Ditto if you are getting ready for the Licensing Expo in June.) Just like David does with his brides, artists have to decide what feeling they want to convey in their booth, how to attract the attention of manufacturers and really show who they are.

We have budgets to stick to so the over-the-top-amazing booths are pretty few and far between for individual artists.  Which is fine… but wouldn’t it be cool?  I’d LOVE for David Tutera to show up at my house 3 weeks before SURTEX, see what I have planned and transform my 10×10 piece of real estate on the show floor.  Who knows? Maybe he’d even upgrade me to a 10×20!

But alas, I will probably be planning my booth myself with my own check book, as I do every year.

However, there is some advice in this video interview with David about what to focus on when it comes to allocating your budget that I think is great food for thought for anyone exhibiting at SURTEX or the Licensing Expo.  It’s under 3 minutes so humor me – you might get some ideas!

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If you are exhibiting at one of the two upcoming art licensing shows, here are a few tips:

  • Think of it as an event and don’t try to plan everything the week before.  It’s an investment so give it the time and attention it deserves.
  • Think about the overall impression you want to give to manufacturers – and decide how you can achieve that within your budget.
  • Add your participation – including booth # – to your email signatures now, so manufacturers know you will be there.
  • Bring lots of business cards – they are inexpensive, easy to pack and the most frequent thing someone will walk away with.

Want more help?

We’ve got lots of resources at www.ArtLicensingInfo.com/shows.html to help you feel prepared, confident and ready to maximize your investment of both time and money!

Here’s to your creative success!

– Tara Reed

P.S. Learn all about David Tutera at www.DavidTutera.com

P.P. S.  If you, David Tutera, read this post – please leave a comment – it would make my day!  LOVE your show!  Better yet – email me! Would love to interview you about your show and licensing deals with Sears, Joann Fabric and Crafts and more…