As time seems to pass very quickly for me in the weeks and days leading up to SURTEX, I get very focused getting ready for the show.  There are post-its and lists, scribbles in the car and scratch pads in the kitchen… where ever I am when an idea or “to-do” hits me, I write it down.

This is the 6th time I’ll be packing my bags and heading to New York to exhibit in May.  Over the years I’ve created some systems and master lists of things to gather and prepare.  This year, however, I’ve been using another tool and am finding it ideal for organizing the tasks at hand.  “What is this tool?” I’m glad you asked!

The Goal Wheel for Artists™

I created this goal setting system last year, as a way to organize myself and help others get focused and moving forward in their creative businesses.  Based on the color wheel – the system is designed to help you define long-term dreams which help you set shorter term goals which trickle down to tasks.

I am finding this to be a great “project” system as well.

Getting ready for a trade show should be a big deal. Not something to take lightly, throw some things in a suitcase a day before and call it good.  The investment is too high (in dollars) and the potential too great (for new business).  If you decide to exhibit it is in your best interest to prepare!

So I’ve set some goals to be completed between now and May 13th – what art I want to CREATE, plans to PROMOTE my business and my participation in the show, and time to RECHARGE so I don’t end up in New York a frazzled mess.

Whether you are planning for a trade show, special event, project or your business in general, it is good to have a system.  If you are interested in taking a look at mine, go to

Here’s to your creative success!

– Tara Reed