This morning I woke up to find an email from Ellie Altomare, Marketing Associate and Marketing Partner at Serbin Communications, Inc. in my inbox. Serbin Communications published the “Directory of Illustration” — an encyclopedia of sorts for artists and illustrators.
Since there has been a lot of talk, and understandably so, about how to make artistic ends meet in this economy, I thought I’d take a quick minute to make sure you are aware of this advertising opportunity.
Although the Directory is made up of artists who do more work-for-hire than traditional licensing, I believe some do a mix of both. It is possible to sell the rights to your art for a particular product for a flat fee, while maintaining the rights to licensing (for royalties) on other products. If you are looking to add a mix of selling strategies to your business, you might want to take a look.
This description, in italics, is from their website:
- The Directory of Illustration offers a comprehensive program to meet the needs of today’s professional illustrator in an ever-changing marketplace. Our web and print platforms reach the widest variety of active art and creative directors who have the ability to hire you. We attract the best artists in the industry while giving you the tools to stand out from the crowd. Think of the Directory as your marketing partner, providing just the right combination of innovation, value, support and stability to help you get ahead.
- Directoryofillustration.com attracts tens of thousands of unique visitors each month. It’s where qualified art buyers go to find top talent.
- The printed Directory is distributed to as many as 20,000 buyers in January and cross-promoted with national advertising, internet banners, trade events, seminars and industry sponsorships.
- We reach out with targeted e-blasts that identify premier buyers and drive traffic to directoryofillustration.com. We continually explore new and emerging markets to showcase your talent.
- Our marketing professionals all have 10-15 years of collaborative experience promoting artists like you. We know this business inside and out.
About 12 years ago I was living outside of Seattle, about 5 miles from Microsoft. I became friends with a woman whose husband was an amazing digital artist. He did a lot of packaging design for Microsoft and even designed the blue “e” for Internet Explorer and the Windows logo. (He used to get embarrassed when i would introduce him as “the guy who designed the windows logo — but how cool is that?) Anyway, that was the first time I saw the Directory of Illustration. They told me it was their main source of advertising.
I haven’t gone this route personally but I do believe it is a highly used source for companies who buy art. Their early submission deadline is December 17th.
If you want to learn more, here are some links.
Have a happy and creative day — be open to the many artistic opportunities out there!