Brand Yourself For Success In Art Licensing – Teleseminar Replay by artist Paul Brent
You realize that branding is more than a logo, but you don’t know where to begin?
Do you worry that your branding might create confusion for your art licensing business?
Do you think your branding plan might need a tune-up?
Branding has become the hot topic for all business today. Every time you turn around, it seems someone is talking about a brand, a re-brand, the rise and fall of brands . . . brands, brands and brands!!
Branding affects art licensing in multiple ways, and it is important to know how and why this works. Building your brand can be as important as creating your art in order to stand out from the crowd. What makes you different than every other artist with a pencil or a paintbrush, or with Photoshop™ or Illustrator™ capabilities? A well-crafted branding strategy can help convey your message while you are busy in your studio . . . providing you know what you are doing!
Artist Paul Brent understands branding!
Download “Brand Yourself for Success in Art Licensing – Teleseminar Replay by Paul Brent” NOW for only $57!
An artist, interior designer and print publisher, Paul Brent began licensing his art in 1988. Bookmarks, bed linens and insulated barware were among his first licensed products. Since then he has gone on to work with hundreds of manufacturers, and grown his licensing business to be one of the most successful in the industry.
Paul is the most well known coastal artists in the United States, and has managed to build and evolve his brand to include so much more than beach and sea life. The Paul Brent Designer brand has been in the marketplace for over 20 years, and is regarded as one of the best.
Branding is how you define yourself to your customers.
If you can successfully create the appropriate definition in a positive way, you are on the road to great opportunities. However, building a brand that will go the distance means more than picking a font and creating a logo. First you need to analyze your art and how you run your business.
In this 60 minute teleseminar, Paul Brent offers artists a step-by-step method for analyzing and establishing their brand, and how to keep it up-to-date . . . a wealth of knowledge!
Decide what you bring to the table that is unique – do you have a specific style, theme of skillset that will make you stand out from the crowd?
Do your research and don’t rush the branding process. A well thought out plan that takes some time is better than getting something done in a day!
Understand the business of art licensing and know what your clients need from you. How can you make their job easier?
Are you ready?
For only $57 you will gain access to the 60 minute mp3 replay of this teleseminar that, as one participant commented, will “fire you up!” This audio teleseminer can be yours immediately – simply download and enjoy on your computer, iPad, iPhone . . . or however you listen to mp3 audios!
(After you make your purchase and get through the payment process, you will receive an email with links to download the mp3 replay and the pdf “Action Guide” to take notes as you listen!)
This audio is for . . .
Artists who want to learn to effectively create a brand for their art that will help them grow their business, with emphasis placed on building a brand for the art licensing industry.
What will this audio do for you . . .
- Learn what to expect from a successful branding strategy over the course of 30 days to one year.
- Learn what the nine most common pitfalls are in both a visual brand and a business brand . . . and how to avoid them.
- Learn key strategies of branding to help you . . .
- Create and maintain good artist/agent relationships
- Protect your copyrights
- Keep your brand fresh in the marketplace
- Use your brand to attract attention in the media
- Learn how to commit to your brand strategy and take the first step.
I’m amazed by not just the quality and quantity of the information; but also the genuine and friendly personality of Paul Brent. I’m fortunate to receive all of this information in the early stages of my development, because I know it will give me the most solid launch possible!
After attending SURTEX, I began a planned “retreat” away from my home, my everyday ceramic work and home households to take the time to analyze my career as an artist. The perfect time to hear the Paul Brent Teleseminar on Branding!! I have no words to describe all I learned. Now I know I have to focus on what I am going to present for licensing, and how I will use this branding knowledge to make this licensing dream happen. I will be working ion all the steps Paul Brent talked about. I started with the tag line. I have a few of them in my profile, but now I can understand what this is all about!
It was powerful and I have been so busy. All my answers came like a tidal wave that night. All my answers were previously in pieces here and there. Right in front of my nose and I did not see it. After listening to the call in two hours of brainstorming, I saw my style subject and created a logo and tag line. It just all fell into place. Great audio and I’m looking forward to listening again for things I might have missed.