Paul Brent and I were talking recently about how much amazing information is in the Ask Call audio archives.  Many of the replays are free – and many artists take full advantage of them. (Good job!)  We also sell some – the majority selling at the discounted rate in the 10 days following the call.  (Good job again – take advantage of money savings when you can.)  Sometimes we sell past audios.  But there is a GOLD MINE of information that is just sitting there…

So we decided to offer you a little deal.  Paul has done 5 calls – the first audio is always free and the other 4 are for purchase.  Normally, this would cost $100 if purchased individually.

But what if we made it super easy to get it all – and at a discount?

We’ve decided to offer, for a limited time, what I’m calling the Paul Brent Five-Pack.  All five audios (FIVE HOURS of great info!) delivered to you for $75 – that’s a $25 (or 25%) savings! The limited time is today through December 30, 2010.  Feel free to tell the people who just don’t know what to get your for the holidays about this… it’s a gift that keeps on giving as long as you listen!

Here is what you get:

5 hour-long mp3 audio files from the live Ask Calls.  (Topics discussed are detailed below)
2 pdf bonuses – 10  Ways to prepare for an Art Licensing Trade Show and the SURTEX recap

Topics covered on the October 20, 2010 Ask Paul Brent Call

Paul Brent prepared a great presentation entitled, Ten Ways to Prepare For Your Upcoming Art Licensing Trade Show. I’m motivated to sit down and rethink my plan – making sure my show experience is the best it can be!   In addition, he weighed in on the following questions:

  • How much art do I need for my first art licensing show and how much time do I need to plan for the show?
  • What should I bring for manufacturers to see?
  • What size art do you show? Do you take originals or prints?
  • How do you design your booth and where do you find the things you need?
  • Can you be an attendee at a show the first year and still find licensees? How well do characters do at SURTEX?
  • Does all art for licensing have to use trendy colors?
  • What experience do you look for when hiring a graphic designer?
  • How do you create collections – what is your process?
  • ADDED BONUS: 3 pages of Paul’s notes with his “10 Ways” talk

Topics covered on the May 26, 2010 Ask Paul Brent call

  • SURTEX show review
  • Can you show your work at a trade show without having a booth?
  • Is it really worth it to pay all the $ to exhibit at an art licensing trade show?
  • How do you decide if and when to exhibit at an art licensing trade show?
  • Do I have to work digitally to succeed in art licensing?
  • What is your opinion of allowing mfgs to show your work around before committing to it?
  • How do you adapt your art to trends while maintaining your brand?
  • How do you approach the design process?
  • How do you organize your day?
  • Do you use the same images from collection to collection or always have all new?
  • What is the best licensing advice anyone ever gave you?
  • ADDED BONUS: You will also get a PDF of Paul’s SURTEX Show and trend review so you don’t have to take notes!

Topics covered by Paul Brent on October 21, 2009

  • Trends – life cycle, spotting, when to jump on board or let them pass you by
  • How many collections does Paul paint a year?
  • Create a variety of patterns & styles or stick with one starting out?
  • How do you make landscapes commercial enough to license?
  • How to you differentiate yourself and stay unique?
  • Can you submit to more than one company in an industry at a time?
  • How often can you contact a manufacturer? Are there rules or guidelines?
  • When did Paul decide to exhibit at SURTEX and what was his business like up until that point?
  • How do you advertise your art?
  • Is the economy affecting who you work with and what themes manufacturers are looking for?
  • Do US copyrights protect us overseas?
  • Should a company that exhibits at the Stationery Show but wants to get into licensing exhibit at SURTEX?
  • How should an artist market themselves without an agent?
  • Should you include a contract when submitting art for review?
  • How should you format collections of 4 images?
  • Are there colors to avoid or that are harder to reproduce on products?

Topics covered by Paul Brent on June 24, 2009

  • What are most common mistakes/ misconceptions that people make about art licensing?
  • Positive words of inspiration for artists in the early stages… It all gets a little overwhelming. Some “”words of wisdom”” from someone like you who has achieved much success in this industry would be appreciated.
  • You mentioned in your first session that you create four paintings per collection. Wouldn’t it be more time efficient to create only one painting per collection and then create more if needed?
  • How do I know when I’m ready for an agent?
  • Do you make art and then license it or can you make connections and make art to fit a specification for a certain company?
  • I have heard a lot of buzz about using Photoshop. Is this the best way to go or is it still just as acceptable to paint in traditional techniques such as watercolor, acrylic and oil?
  • How did you find a good graphic designer to piece together your images/scans? Did you start out doing it all yourself? It’s taking a lot of time away from my art to try and learn the program!
  • What is the best way for a new artist to get their his/her artwork in front buyers? Website, agent, etc?
  • Can you talk about what “”branding”” means in terms of art licensing? How does an artist begin to “”brand”” his/her name or work, and why is that important in this business?
  • How many licensing contracts do you initiate as a result of a tradeshow vs. directly marketing to manufacturers?
  • How many of your licensed products come as a result of having a manufacturer come to you with a product needing art versus your company proposing/pitching product ideas with art to manufacturers — and what tips would you have for artists attempting to pitch product ideas with their art on it to manufacturers? This seems a more proactive approach.
  • When starting out would you recommend licensing only or both licensing and selling artwork to manufacturers?
  • With the current economic conditions, do you think it’s a good idea for me and others thinking about it, to start pursuing a career in Art licensing?
  • What are my chances as an African American Artist with a totally fresh with new image design concepts in the Art Licensing industry?
  • I’ve been an editorial illustrator for 10 years and have been selling my own editions of giclee prints at street fairs. I would like to offer my portfolio for licensing for the first time. Would I be better off with an agent or representing myself at Surtex? I do have some sales skills. Thanks for the advice.

Topics covered by Paul Brent on March 25, 2009

  • How did you first get into licensing your work. How did that first contact happen? Does the business basically work the same as when you started or do you find you have to work differently and adapt over the years?
  • Do you paint in stages and take photos, so that you have “pieces” to use for borders, icons, etc. or do you paint one scene completely?
  • How do you keep your work current and continually update your look as trends change?
  • Creating artwork is endless… What does your work week look like?
  • When you were starting out, was your time spent on creating art or did you spend more time looking for contacts, markets and other opportunities that would enhance your chances for success?
  • How do I know if my work is right for the licensing market?
  • For an artist newer to the licensing market, do you think there’s an advantage to branding yourself with one look (i.e. coastal) vs creating art within your style for many themes.
  • What are 3 keys steps to get started in this industry?
  • Do you need an agent, especially as a new artist to licensing, and particularly in the current economic climate.
  • What are your thoughts on copyright and how to you handle registering your work?
  • What do you believe are the most important elements in a Licensor’s website?
  • What other modes of promotion do you feel are key for us newbies to achieve the recognition we are seeking from manufacturer’s or buyers?
  • What are the 5 biggest mistakes artists make when they decide to license?

Here’s to your creative success!

– Tara Reed

P.S.  If you want a bit of Paul Brent all to yourself – don’t forget he offers coaching.  He has the Trade Show Prep coaching special (learn more here) or regular anything goes coaching (learn more here)