I have had several questions recently about advertising and in a recent tele-seminar with Paul Brent the question was asked again. With January trade shows quickly approaching and the spring and summer not far behind, I decided today was a great day to do a little post about it.
Paul answered that he has his website, which he considers advertising, and you should too. We’ve talked about it before but it bears repeating: it is essential to have some sort of online presence. Blog platforms have evolved so much that at times you aren’t sure if you are on a website created from scratch or a well-designed blog. (And blogs are free or very low cost.)
A fellow artist recently made me aware of a site that is free for basic web design and then you can upgrade to a paid site if you want to add features like a private login area, video, audio, etc. I haven’t tried but after looking at their information it looks pretty interesting. www.Weebly.com
For beginners to the art licensing field he recommended the Artist Gallery section of Total Art Licensing in their Spring/Summer issue since that issue is distributed both at SURTEX and the Licensing Expo. They also have a Winter issue that is distributed at the Atlanta Gift Show and CHA, as well as the Spring Fair in Birmingham and a few other locations. (The Winter issue ad deadline is December 1st.)
I have done a Gallery ad every Spring since 2005 and do agree that it helps with art and brand awareness. I can’t say people come to my booth at SURTEX, ad in hand saying, “Because of this ad alone we want to license your art.” But they have mentioned seeing it and it creates an awareness of your name, logo, style, etc. The more people see it, the more ‘legitimate’ you will appear.
License magazine’s Art of Licensing has two issues that cover the same period, one for SURTEX and one for the Licensing Expo. So and artist would have to pay for ads in two issues of License magazine to get the same exposure as one ad in Total Art Licensing. Besides the Artists’ Gallery section, Paul recommends the front and back covers and the inside front cover as other preferable locations for an ad if your budget allowed for the expense. (Please note: you might have to fight Paul for these front and back cover spots since his art often graces those spots!)
If memory serves, I believe Art of Licensing started offering a lower cost gallery type ad last year but I can’t find the info this minute – I’ve put a call in and will keep you posted.
I also send out promotional postcards each fall and spring to put my art, name and information in front of people in a different way. You just never know what will catch someones attention so I feel it’s good to ‘mix it up’ a bit.
That’s our recap on advertising for now. If you want to hear Paul talk about this and many other topics including trends, submitting art, keeping your art fresh and more, be sure to check out the audio replay available at www.ArtLicensingInfo.com/audio-archives.html
Here’s to your creative success!
P.S. If you will be exhibiting at the upcoming trade shows, don’t forget about the industry specific information available at www.ArtLicensingInfo.com/tradeshows.html
disclosure: Paul Brent and I have no vested interest in telling you about these advertising opportunities, Weebly.com or the licensing shows.