During the September 2011 Ask Call with Jeff Grinspan, one of the questions was:

“What are five traits that make some artists seem to have greater potential for success in art licensing?”

Here are Jeff’s five –

  1. flexibility
  2. humility
  3. productivity / archives of art
  4. patience
  5. vision

As artists creating for commercial use – we need to be flexible and willing to adapt our art to the needs of the manufacturer.  You can’t consider your art ‘complete’ when you think it’s fabulous – 9 times out of 10 some changes will be requested to make it fabulous for a specific product.

Humility comes in here too because no one wants to work with an artist who thinks they know more than the manufacturer and who regularly digs their heels in saying, “It’s MY ART, this is how it is meant to be.”  These people won’t be very successful in licensing.

Art licensing is a numbers game – people always want to see what’s new.  If you can turn yourself into an art creating machine – this might be a great career choice!

Ever heard the expression “hurry up and wait”?  Well – I think whoever made it up was an artist in licensing.  You might need to get things done quickly – then not hear feedback for days, weeks, or months.  It’s just the nature of the business – make yourself a pretty patience hat because you will wear it often.

Finally – vision.  By this Jeff was referring to an artist’s ability to see how their art can go on product, the value it can add to the manufacturers line, etc.  It’s important not to create in a vacuum but to stay on top of trends – colors, themes, etc. – that might impact product development and eventually sales.

Great advice from a veteran in the industry.

If you missed the call – the 60 minute replay is available for free at http://artlicensinginfo.com/audio-archives.html#AskJeffGrinspan-Sept2011

Here’s to your creative success!

– Tara Reed

P.S.  The next call is Wednesday, November 16, 2011: Paul Brent AND his wife and business partner Lana Jane
This will be a special call because not only will we have Paul Brent, but his wife and busines partner. We want to talk about the business side of licensing – how to move from doing everything yourself to working with a spouse, sibling or staff. So when you have your question in mind, head to www.AskPaulBrent.com