is the pre-eminent and most comprehensive art licensing educational resource in the world – with products and tools that will support a successful licensing experience.

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Our website was created to share the tools and techniques, strategies and systems for all levels of individuals wanting to learn more about art licensing.The collective knowledge of a vast array of highly successful people has been tapped and condensed into programs to make the journey into licensing more fruitful, less burdensome and greatly simplified.  We have all learned so many “hard knock lessons” from our experiences, and it is our goal to provide the resources so that you do not have to endure the same fate.  From the beginner wanting to showcase their works to the experienced professional seeking new knowledge, support and information, we are the single source for these tools.


III - Melissa Schulz

Industry Icon Interview – PREMIUM

SURTEX 2016 Recap and Trend Report by ideaologie co-Founder Melissa Schulz

For the past six years, Tara Reed and Paul Brent have brought you a summary and review of each of the past SURTEX shows, including trends and industry updates.  This year, they have passed the torch, so we are blessed with the 2016 report being given by our own Melissa Schulz.  Having spent multiple years as a leader in the world of consumer products, and over 20 years in the licensing industry, Melissa is a devoted follower of the latest and greatest in our industry; making her the ideal person to offer this year’s observations!

Whether or not you were able to attend SURTEX, Melissa’s report is worth the investment!  PURCHASE this informative and useful call today!

Click here for more information!




REGISTRATION for our July 2016 class opening soon!


REGISTRATION for our June 2016 class opening soon!


Licensing International Expo 2016 - LIMA Licensing University Conference Program

Speaking Engagement

Tuesday, June 21, 2016

9:30 am – 10:45 am PST

Las Vegas, Nevada – Mandalay Bay Convention Center

Please join us at the Licensing Expo in Las Vegas, where we will be presenting  “THE BASICS OF ART LICENSING.”  Melissa Schulz & John Mavrakis, together with Susan January, Vice President of Product Development at Leanin’ Tree, Inc. and artist Ana Davis of Ana Davis, Ltd, offer a broad overview of art licensing, primarily focused on ART, BUSINESS, MONEY and MINDSETS!  We look forward to seeing you there!